AMPlifier - Social Media Industry Update - Week of February 22, 2021

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week's marketing trends, the newest updates to your favorite social media platforms, or simply what meme is currently taking the internet by storm, then read on. You never know what you might learn.

IS CLUBHOUSE THE NEXT BIG SOCIAL MEDIA PLATFORM FOR BRANDS?
Screen Shot 2021-02-18 at 9.41.51 AM

If you've been spending much time on social media lately you're probably seeing some of the online buzz about the emerging new social audio platform Clubhouse, and more recently, the Twitter-backed competitor, Spaces, which has just launched in Beta.

TWITTER CONTINUES TO QUICKLY EVOLVE ITS CLUBHOUSE COMPETITOR ‘SPACES

Screen Shot 2021-02-18 at 9.52.27 AM As audio social platform Clubhouse continues to gain momentum, Twitter is working to quickly evolve and roll-out its own version of the same, with Twitter Spaces gradually trickling out to more users, and getting new feature upgrades in line with user response.

NANO INFLUENCERS: WHO ARE THEY AND HOW TO WORK WITH THEM [INFOGRAPHIC]

Screen Shot 2021-02-18 at 9.53.34 AM When mapping out your influencer marketing strategy, the most common approach is to go for the biggest names, who’ll offer you the biggest audience reach, and thus, the best return on your ad spend. But don’t overlook the value of those with smaller, but more engaged, communities, who can also help connect you with the people who are increasingly more likely to buy from your brand.